Merge is now Up&Up.

It’s been almost 15 years since we launched Merge. Over time, our work and strategies have evolved significantly as digital marketing has changed more and more. More than that, our mindsets have evolved. Over the last 18 months we have been working on tailoring our brand to more accurately represent the company we have become. The new brand better reflects the positive culture that has existed here for years, as well as the continued push to find the greater good in everything we create.

Say hello to Up&Up. Let’s do good, great.

Okay. Got it.

Our Purpose

We believe lasting impact comes from connecting people with the good you do.

Our Work

Our campaigns drive the right people to you and keep your current fans coming back.

Our Approach

We believe people don't just buy things, enroll somewhere or sign up for something. We believe people have an innate desire to not only buy a product or join an organization, but to be part of something bigger than themselves. For our clients, this means more new customers and more engagement from your current fans--so the customer connects with your brand in a meaningful way, and we all make a bigger impact in the world.

See what we do.

Who We've Helped

Clemson University

Florida State University

Auburn University

The University of Georgia

George Mason University

Ohio University


Rack Room Shoes

Bahamas Out Islands

Ecos Paints


University of Kentucky