Guest Post: Transforming Our Digital Communication Culture

By Tyler Gayheart | July 20, 2016

We set out to make it easier to pick a major, and ended up sparking widespread change in our school’s digital communication.
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Digital Communication Culture

Guest Post: Transforming Our Digital Communication Culture

We set out to make it easier to pick a major, and ended up sparking widespread change in our school’s digital communication. Read More »

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Why You Can’t Refresh Your Brand With The Same Old Content

After living in the same house for almost 40 years, my parents decided to build a new house. About a year after breaking ground, they moved in. Brand new yard. Brand new carpet. Brand new oak front door. But the new home seemed strangely familiar. Read More »

Snapchat uses for Higher Ed Marketing

Snapchat For Higher Ed Marketing

The payoff of Snapchat can be hard to nail down. Simplicity? Assured engagement? Intimacy of instant connection? College students seem to have figured it out, but what about the institutions they attend? Read More »

User Experience Higher Education

User Experience Is No Longer A Digital Term

We grew up as a digital agency, so the term user experience lends itself towards online spaces. But as we’ve grown into the higher ed marketing world the last 7 years, user experience has taken on new meaning. Read More »

Tennessee State University Chooses Up&Up

Tennessee State University Chooses Up&Up

Up&Up welcomes Tennessee State University to our client family. Tennessee State has engaged Up&Up to enhance its brand messaging and assist in creating more effective and efficient marketing campaigns for future initiatives. Read More »

Frontier Nursing University Chooses Up&Up

Frontier Nursing University Chooses Up&Up

Up&Up welcomes Frontier Nursing University to our client family. Frontier has engaged Up&Up to provide strategic student recruitment efforts, including content strategy, content development, and website design & development. Read More »

campus

Evangel University Chooses Up&Up

Up&Up welcomes Evangel University to our client family. Evangel has engaged Up&Up to provide content strategy and SEO to drive prospective undergraduate and graduate student interest and enrollment. Read More »

HIgher Ed Marketing Differentiation

5 Best Quotes On Differentiation From CASE Marketing & Branding Conference

Differentiation is definitely a hot topic, as higher ed marketers are asking themselves, “can we really set ourselves apart?” Here are the 5 best quotes on differentiation from attendees of the CASE Marketing & Branding conference. Read More »

It's Not About The Shoebox

It’s Not About the Shoebox

It happened in the middle of a social media workshop we were facilitating at the University of Kentucky: a beautiful analogy dropped into our discussion. Read More »

Brand Experience

Why Quality Brand Experience Is Better Than A Unique Brand

Let’s be honest for a few minutes. We’re not all that different. Read More »

Higher Ed Marketing After Graduation

5 Things Higher Ed Marketers Should Do After Graduation

You made it! You survived the school year. You aced your final exam (covering graduation) and enjoyed some well-deserved vacation. So, after emptying out the last grain of sand from your tote bag, nursing your fading sunburn, and posting the last of those vacation pics on Facebook, what’s next? Here’s a few ideas to get your summer higher ed marketing efforts on the right track. Read More »

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Guest Post: 5 Things I Learned About Social Media Strategy from Lil Wayne

It was just another busy end of semester until UL Lafayette’s students won a free concert on campus with Lil Wayne through a social media contest. Read More »

stalking-prospective-students-feature

Stalking Prospective Students the Not-So-Creepy Way

So you’ve decided that paid search is the next big way to increase your pool of prospective students. You’ve done a little bit of research and “know” what they are searching for and how “big” the market is. Perfect…well…not completely perfect. Let’s look at some stats. Where else is your demographic on the web? Where […] Read More »

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Content Marketing: Dead or Alive?

In the fickle world of modern marketing, it seems that every few months the hottest trend becomes “totally dead.” Day to day, conference to conference, social network to social network, the only constant is change. So it is with content marketing---once the hottest thing, now branded as “dead” by some. Is it mostly dead? Slightly alive? Or just evolving? Read More »

Humor Higher Ed Marketing

A Field Guide to Humor in Higher Ed Marketing

Another Monday, another communications department meeting in a cavernous boardroom. Updates from various people of importance. At first, it looks like it’ll be a pretty run-of-the-mill Monday meeting, and then the Vice President drops the bomb: “Guys, I think we need to be more funny. Teens love funny. Millennials love funny. How do we be funny?” Read More »

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