Becoming a Purpose-Driven Company

By Adam Landrum | July 24, 2015

Most people want to make a difference with their lives. To leave a mark. Dent the universe. Have a legacy. But in order to make a difference, often times, one is presented with a risk of choosing the road less travelled.
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Becoming a Purpose-Driven Company

Most people want to make a difference with their lives. To leave a mark. Dent the universe. Have a legacy. But in order to make a difference, often times, one is presented with a risk of choosing the road less travelled. Read More »


Why People Flock to Brands that Give a Damn

The recent growth of companies and start ups with a cause based mission is dizzying. And while we may think this is a recent trend, Corporate Social Responsibility (CSR) has been around for decades. But what has changed is the level at which CSR is now almost demanded by the public. Read More »


Why Purpose Is Becoming Business’ #1 Priority

In business school, I was taught, "The number one goal of a company is to maximize shareholder profit." And for quite some time, I--nor anyone else for that matter--never really questioned that assertion. We just put our heads down and start maximizing. And for the most part, that's how the majority of companies operate today. Read More »


Why a Content Calendar Helps Your SEO

Fresh, frequent, original content is king, and the more you produce, the higher your chances are to rank on search engines. A content calendar helps to do just that: plan and create content that will drive results. Read More »


Marketing to Millennials Through Inspiration

Millennials want more than a job when they graduate, they want to make an indelible mark. Traditional marketing really doesn't apply here: they want to be inspired. But what I didn't expect was how telling stories about students and recent college graduates would inspire me. Read More »


How to Build a Real Estate Development Marketing Strategy

Real estate development marketing needs to create a sense of place that's desirable to potential buyers, so in order to do so, you need a digital strategy that incorporates brand, web design, search marketing and online lead generation. Read More »

student persona

A Millennial’s Perspective On Recruiting Millennials

You're recruiting millennials, and while we've proven to revolutionize the way we communicate, you're still using traditional methods. We're a hard code to crack, so start with these 3 characteristics to better understand. Read More »


Millennials Expect More From Business. And That’s a Good Thing.

In the US, Millennials currently make up 25% of the total population. If you don't get to know what makes this generation tick, and how to market to them, you're missing a huge opportunity. Read More »


Why is Digital Strategy So Hard?

Today, the term digital strategy is thrown around quite a bit, but there is still some confusion of what it really means. I'll walk you through some tactics that we use here at Merge to help craft a strategy that works for you. Read More »

CASE District IV: Merge Speaks on Alumni Relations

This year, Merge will be speaking on alumni relations at CASE District IV in Austin, TX. Mark your calendars: Sunday, April 12th @ 3:15 p.m. Stop by booth #124. Read More »

4 Tips to Better Engage Alumni on LinkedIn

Your LinkedIn alumni page has the power to reunite and rally past students, but if your posts are a dud, you'll lose them. Read more on how to better engage alumni on LinkedIn. Read More »

Content First

Is Content First a Myth?

A content first strategy helps to contextualize what the design means- showing real assets of how the site will flow and function. But after doing it for a while, we've seen the pros and cons. Read More »

u of m

5 Ways Universities are Engaging Alumni on Twitter

Creating content might not seem difficult, but creating content that actually resonates with your alumni on Twitter is another story. We've listed 5 things to keep in mind when creating a social strategy. Read More »


What Factors Influence College Choice for Today’s Students?

This blog will look at some of the common factors influencing students and ways marketing can give you a nice competitive advantage. Read More »


4 Tips to Boost Alumni Engagement on Facebook

Maintaining an effective Facebook presence is a daunting task, but it's necessary for every alumni association to include in their marketing efforts. Read More »

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