The Great SEO Balancing Act

By Jeremiah Barba | February 8, 2016

Keywords, semantic search, crawlers, Pandas & Penguins. SEO can be a baffling world, especially since Google changes their algorithm at about the same pace of new versions of Spotify (so, every 15 minutes.) But isn’t it just about great content? Well, yes and no.
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The Great SEO Balancing Act

The Great SEO Balancing Act

Keywords, semantic search, crawlers, Pandas & Penguins. SEO can be a baffling world, especially since Google changes their algorithm at about the same pace of new versions of Spotify (so, every 15 minutes.) But isn’t it just about great content? Well, yes and no. Read More »

Messaging for Higher Education

Sending the Right Message in Higher Education Marketing

What’s the most direct route to your prospective student’s attention? What about their parents? Email, SMS, Snapchat, Whatsapp, the list goes on. Let’s take a tour of the messaging landscape, and how it applies to higher education marketing. Read More »

Auburn CADC

More Than A Website: Finding Your Story

Maybe you don’t need a website. Maybe it’s much deeper. Maybe there’s a story with roots far beyond the home page waiting to be found. Maybe your true brand is going untold. Read More »

Higher Ed Video Marketing

Higher Ed Video Marketing: The Next Generation

It seems like new online video platforms are popping up every other day. And existing platforms are gaining strength, adding more and more features. How can higher ed marketers become video pros? Read More »

How to Fix Your Social Media “Problem Child”

We all have that social media “problem child,” that channel that just can’t seem to gain traction. How can you make it your rockstar performer? Read More »

Higher Education Content Strategy

The 3 Tiers of Higher Education Content Strategy

Have you ever had this conversation? “Hey, we need a new website. This one isn’t working. Traffic is declining, we’re not getting the applications we want, and our conversion rates are abysmal. Let’s design a new site!” How’d that go? Read More »

Alumni Engagement

Super Fans: The Power of An Engaged Alumni Base

It plays a key role in your school’s national rankings. It provides money for your endowments, creates lifelong ambassadors, helps attract the ideal next generation of students, and makes it easier to recruit and retain top-shelf faculty. What’s this essential ingredient to higher ed success? Alumni participation. Read More »

How Well Do You Know Your Prospective Student?

How Well Do You Know Your Prospective Student?

How many times has this happened to you? Armed with unsubstantiated assumptions, you jump into “marketing mode” and start blasting out messages to an audience that you know nothing about. It’s an easy, common mistake. How can you avoid it in higher ed marketing? Read More »

Bahamas

Brand Identity: Go Rogue or Embrace the Umbrella?

The Out Islands had a choice. Shed the “Bahamas” name and “go rogue,” or embrace the umbrella of the Bahamas while carving out their own niche. What did they choose, and what does it mean to you? Read More »

People of Impact

People of Impact: Alex Neckles

Each day we live provides the same opportunity: how we choose to live it. Making an impact is about living intentionally. It’s never too late to start, but there’s no better time than the present. Read More »

Branding for Social Impact

Branding For Social Impact, Part 6: What’s Next?

In the ever-growing social impact space, you need to be prepared to set yourself apart from the growing noise. So what's next? Read More »

Branding for Social Impact

Branding For Social Impact, Part 5: How to Tell Your Story

There’s a lot of chatter about “story” these days. Everybody’s telling stories, and all the “thought leaders” are telling you why it’s so important. But how do you tell your story? Read More »

Mobile & Apps- Higher Ed Marketing

Mobile & Apps in the Higher Ed Marketing Mix

When searching for a college, your prospective students will grab their phones and start surfing your site. Are you prepared? Read More »

Branding for Social Impact

Branding for Social Impact, Part 4: Be Your Own Editor

In the fast-growing social impact space, it’s easy to get lost in the noise. So how does effective editing help you stand out? Read More »

The Stories Are Out There

The Stories Are Out There

You could be anywhere. So why are you in your office? The stories are out there. Read More »