A Millennial’s Perspective On Recruiting Millennials

By katie-wiederman | April 21, 2015

You're recruiting millennials, and while we've proven to revolutionize the way we communicate, you're still using traditional methods. We're a hard code to crack, so start with these 3 characteristics to better understand.
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student persona

A Millennial’s Perspective On Recruiting Millennials

You're recruiting millennials, and while we've proven to revolutionize the way we communicate, you're still using traditional methods. We're a hard code to crack, so start with these 3 characteristics to better understand. Read More »

4 Tips to Better Engage Alumni on LinkedIn

Your LinkedIn alumni page has the power to reunite and rally past students, but if your posts are a dud, you'll lose them. Read more on how to better engage alumni on LinkedIn. Read More »

u of m

5 Ways Universities are Engaging Alumni on Twitter

Creating content might not seem difficult, but creating content that actually resonates with your alumni on Twitter is another story. We've listed 5 things to keep in mind when creating a social strategy. Read More »

facebook

4 Tips to Boost Alumni Engagement on Facebook

Maintaining an effective Facebook presence is a daunting task, but it's necessary for every alumni association to include in their marketing efforts. Read More »

twitter

Higher Ed Alumni Association Social Media Report

We observed alumni association social media activity across the top five power conferences and the Ivy League and determined which alumni associations received the most engagement. Read More »

Starbucks Instagram

Big Brands That Successfully Connect with Their Audience on Social Media

Merge knows the importance of a social media presence and the impact it can make on your business. So, we compiled a list of the top 4 brands that successfully connect with their audience on social media. We love these brands because they know their audience, and they focus their time and attention on the […] Read More »

social media

A Quick Guide to Higher Ed Social Media

Each social network serves a different purpose and reaches a different audience, and the most innovative approaches tailor their social media activity accordingly. Read More »

SnapChat

Snapchat: The Newest Higher Ed Communication Tool

Want to keep up with the newest trend in social media? Learn how to utilize Snapchat for promoting your university. Read More »

Messaging

5 Ways to Make Your Content “Go Viral”

To be assured of their message's success, businesses must strive for one of the most elusive and vital things to obtain in this digital age, "Virality," or going viral. Read More »

social media

Does Social Media Sharing Hinder Content Creation?

Is anyone actually creating new content or are we all just sharing old information? Read More »

Digital-Marketing-700x325

The One Thing to Know Before You Promote a Tweet

Promoted tweets aren't cheap, and they are gaining popularity from brands of all sizes. In recent days though, I've seen what I would consider a major mistake. Read More »

higher ed marketing channels

5 Digital Must Dos for Higher Ed, Part 2

Content production and publishing, as well as social media for Higher Ed Read More »

College Websites

5 Higher Ed Digital Must Dos

Rather than talk about individual websites and their purpose, it's more important to discuss getting great content in front of the eyes of current and prospective students, their parents, and your alumni base. Read More »

All Audiences are Not Created Equal, Part Deux

In a previous post, we discussed how web audiences are not created equal. In this post, we discuss 5 practical ways your web assets can speak to different audiences. The Home Page (Role based calls-to-action and navigation) The job of the home page is to quickly tell the user who you are, what you do […] Read More »

Social Media Driving Consumer Health Decisions

Our friends at PwC released the study Social Media “Likes” Healthcare, reporting the significance social media has and can have on consumers making health care decisions. Their findings show Social Media is influencing decisions for patients about how and when to select health providers. Patients are increasingly using information from social media to assist them […] Read More »