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Adam Landrum

President & CEO

Before Adam attended college, he had already started several business ventures. He graduated Cum Laude from Clemson and was recruited by Arthur Andersen. But Adam’s entrepreneurial spirit kicked in and he set out to create a digital agency with an incredible culture and business model. In 2002, he founded Up&Up. Today, Adam oversees the agency’s strategic direction, leads Up&Up’s leadership team and finds amazing ways to help our clients impact the world.

Adam serves the church and its mission and mentors aspiring entrepreneurs. Adam has a passion for helping people, but the lives he hopes to impact the most are his lovely wife Shely and their four children.

Mark Gerardot

Creative Director

Mark is the rare artist that pushes creative boundaries in order to bring measurable impact for our clients and the people they serve. In his 20 years in the game, he has built incredibly successful campaigns for sustainable brands as well as some of higher education’s best and brightest. Today Mark leads all brand strategy and campaign development for Up&Up.

There’s no one here that cares more for the health and well being of animals than Mark. He and his wife Jennair have rescued more golden retrievers than we can count and are active in retriever adoption efforts.

Matt McFadden

Director of Marketing & Strategy

Matt grew up with aspirations of being an architect (well, that and centerfielder for the Reds), but quickly fell in love with marketing after he arrived at Auburn. Prior to joining Up&Up, he lead marketing and program development efforts around large scale community wellness initiatives. Today, he works with our team to develop brand and digital strategy for clients.

Matt, his wife Whitney and their two girls live and work on a 17 acre horse farm. He still advocates for community health by volunteering at Project Host, a soup kitchen that serves hundreds of nutritious meals daily to after school children and the homeless.

Grace King

Project Director

Wrangling creative projects and ensuring they are done on time can be an unenviable task for some. That’s why we love Grace. She has worked on more than her fair share of large brand and digital projects in her eight plus years in the digital agency space. Her focus isn’t strictly on time and budget though, as she has a keen eye for usability and is always bringing new creative thoughts to the table.

When she’s not herding us, she’s tending to Stanley (her pit bull/rottweiler mix) and the other dogs in her life. She is also an avid Crossfitter and currently holds the Up&Up deadlift record (this probably won’t ever get broken by the way).

Beth Blume

Director of Client Services

Beth is one of the many that migrated from the Midwest to join our team. A native of Chicago, Beth is an agency vet with a quick wit and knack for keeping clients excited over the long haul of their campaigns and projects.

And while her sense of humor is amazing, we really dig what she does for young mothers and families. When she is not spending time with her own family, she volunteers for Family Effect, a non-profit in Greenville that helps moms struggling with addiction.

Katie Wiederman

Operations & HR Manager

So, we’d be pretty hopeless without her. Not only does she handle our operations and keep us happy, but she’s found most of us. By that we mean she finds the perfect fit for the perfect position here at Up&Up.

Katie serves on the Red Shoe Society board for the Ronald McDonald House Charities in Greenville to raise money and awareness for the families that need to stay at the house. She also helps the Greenville Hospital System raise money for cancer research through her yearly efforts with their Dragon Boat Festival. (Strong backs need apply)

Jeremiah Barba

Digital Marketing Manager

Jeremiah likes to think of himself as “trilingual”: English, Shakespeare, and a smidge of Mandarin. His path into marketing began with his love of writing and the arts, and it’s taken him to Hawaii, Pennsylvania, and back to his Carolina roots. His continuing mission is to tell the story of Up&Up on the interwebs and beyond.

Outside of work, he loves spending time with his wife and two little boys, getting involved with his church and watching food documentaries way too late at night.

Eric Evans

SEO/SEM Specialist

Eric’s understanding of coding and development, coupled with his content strategy expertise, makes him a Google tour-de-force. He heads up all content and search related strategies and is constantly building new ways and tools to measure their successes. Prior to coming to Up&Up, Eric managed search engine marketing for one of the largest agricultural e-commerce sites in the country.

Eric is also our resident musician, a talent he uses weekly as the lead guitarist at his church. He and his wife Heather also lead a community group and are on the mission team. They help to organize local and global missions and have been to Costa Rica four times to help minister to both the Costa Ricans and a remote indigenous group, the Cabecar Indians.

Mike Oostdyk

Senior Developer

As a teenager, Mike scavenged spare motherboards and ram from the warehouse managed by his father to build his own computers. “Discovery and problem solving was a family mandate.” His love of tech and problem solving now has him leading strategy for all of our website and app development projects.

And while we love him for all of that, we love him more for the work he does with youth. Over the years Mike has headed overseas numerous times with his church and family to develop youth for Christ and help those in poverty. Currently, he is the 3rd grade director for kids at his church.

Ben Robertson

Front End Developer

Part sociologist, part dev. After studying the changes in society brought about by introduction of new media and technology, Ben decided to jump in and learn to code for himself. Today he gets to put all of that experience to use by melding the front and back end of anything we build to create a delightful user experience.

Ben is also a founder and executive director for the International Institute for the Study of Technology and Christianity, as well as editor for the journal they publish, Second Nature. More than your average side hustle if you ask us.

Ryan Davidson


Ryan always knew he wanted to pursue a career that let him push his creative skills and ideas every day, but he didn’t want to be a starving artist. And unlike most art school kids, he had a passion for marketing. Designer by trade and creative problem solver by nature, he joined the ranks at Up&Up after graduating from the University of South Carolina (which we forgive him for) with a goal to inspire and influence others through design.

Outside of work, Ryan enjoys working on his car, spending quality time with his dog, Harley, and taking unnecessary trips to Ikea on the weekend.

Josh Boland

Front End Developer

Josh discovered web design and development during his time at Clemson. While formally studying graphics and print production, he informally learned (and taught a few others) the ways of the web, quickly deciding that was what he wanted to do. He dabbles in both the front and back ends of things and hopes one day to reach the status of “JavaScript ninja.” Prior to joining Up&Up, Josh worked for his alma-mater as part of Clemson University’s Creative Services team.

Josh enjoys being outdoors and playing disc golf when he is not in the office. He also likes playing board games, roasting and drinking coffee, and discovering sweet jams to listen to.