EduWeb Digital Summit 2017 Recap

By Jeremiah Barba | August 16, 2017

Be human. Make an impact. Have a plan. These three themes resonated throughout EduWeb Digital Summit 2017 in Boston.
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EduWeb Digital Summit 2017

EduWeb Digital Summit 2017 Recap

Be human. Make an impact. Have a plan. These three themes resonated throughout EduWeb Digital Summit 2017 in Boston. Read More »

Higher Ed Web Design

Designing For Your Audiences Isn’t As Hard As You Think

Ah, marketers. Bless our little hearts. Why do we make things so hard on ourselves? Read More »

Digital Communication Culture

So You’re New To Higher Ed Marketing…

New to higher ed marketing? Here are a few things you should know. Read More »

Chief Brand Experience Officer

Job Wanted: Chief Brand Experience Officer

Just what you wanted! A new person in the office with a made-up title like Brand Experience Officer. But there’s evidence that traditional roles in the university marketing and communications office aren’t cutting it. Read More »

Going Beyond the “Brand-Aid”

What does it take to make a higher education brand project a genuine success? Read More »

EduWeb Digital Summit 2017

EduWeb Digital Summit 2017

We're excited to be heading back to EduWeb Digital Summit on August 7-9. Are you joining us in Boston? Read More »

2017 Social Media Engagement Report

2017 Higher Ed Social Media Engagement Report

Wondering where you rank among your peers in higher ed social media? Read More »

New Client: Point University

New Client: Point University

Up&Up welcomes Point University to to our client family! Point has engaged Up&Up for design & development of a new Point.edu website. Read More »

The Messy Side of Finding Your Idea Factory's Stories

The Messy But Rewarding Process of Finding Your Idea Factory’s Stories

I once heard a talk by Portland Magazine editor Brian Doyle where he called colleges and universities the “idea factories” powering the world’s advancement. We were tasked with answering a single question, again and again: “What does your idea factory do?” Read More »

CASE Marketing & Branding Conference 2017

CASE Marketing & Branding Conference Recap

We spent a few days with the best and brightest higher education marketing minds in Miami last week at the CASE Annual Conference on Marketing and Branding. Read More »

The Offer vs. The Product

The Offer vs. The Product

I stumbled across The Offer from Bowdoin College the other day. It was written by William DeWitt Hyde in 1906 when he was President of Bowdoin, and it spun me into about an hour of self doubt. Read More »

CASE Marketing & Branding Conference 2017

CASE Marketing & Branding Conference 2017

We're heading to Miami next week for the annual CASE Conference on Marketing & Branding. Will we see you there? Read More »

The New House of Brands In Higher Ed

Is This The New House of Brands in Higher Ed?

You’ve probably heard, but Purdue University’s board approved a decision to buy Kaplan University, the online education giant. At first pass, you may tilt your head and say “that’s a weird move.” Read More »

Kicking Away the Crutches

We recently spent a week hosting what we like to call "Brand Camp" at a small, private university in the midwest. Read More »

Social Listening & Lil Wayne: Webinar Alert

Social media marketers talk a lot about what to post and where to post it, but are you truly listening? Read More »

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