2017 Higher Ed Social Media Engagement Report

By Jeremiah Barba | June 26, 2017

Wondering where you rank among your peers in higher ed social media?
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2017 Social Media Engagement Report

2017 Higher Ed Social Media Engagement Report

Wondering where you rank among your peers in higher ed social media? Read More »

New Client: Point University

New Client: Point University

Up&Up welcomes Point University to to our client family! Point has engaged Up&Up for design & development of a new Point.edu website. Read More »

The Messy Side of Finding Your Idea Factory's Stories

The Messy But Rewarding Process of Finding Your Idea Factory’s Stories

I once heard a talk by Portland Magazine editor Brian Doyle where he called colleges and universities the “idea factories” powering the world’s advancement. We were tasked with answering a single question, again and again: “What does your idea factory do?” Read More »

CASE Marketing & Branding Conference 2017

CASE Marketing & Branding Conference Recap

We spent a few days with the best and brightest higher education marketing minds in Miami last week at the CASE Annual Conference on Marketing and Branding. Read More »

The Offer vs. The Product

The Offer vs. The Product

I stumbled across The Offer from Bowdoin College the other day. It was written by William DeWitt Hyde in 1906 when he was President of Bowdoin, and it spun me into about an hour of self doubt. Read More »

CASE Marketing & Branding Conference 2017

CASE Marketing & Branding Conference 2017

We're heading to Miami next week for the annual CASE Conference on Marketing & Branding. Will we see you there? Read More »

The New House of Brands In Higher Ed

Is This The New House of Brands in Higher Ed?

You’ve probably heard, but Purdue University’s board approved a decision to buy Kaplan University, the online education giant. At first pass, you may tilt your head and say “that’s a weird move.” Read More »

Kicking Away the Crutches

We recently spent a week hosting what we like to call "Brand Camp" at a small, private university in the midwest. Read More »

Social Listening & Lil Wayne: Webinar Alert

Social media marketers talk a lot about what to post and where to post it, but are you truly listening? Read More »

Keeping Development Content Fresh at Johns Hopkins

Ask a group of alumni magazine editors how they handle development content, and you'll often get curled lips, eye twitches, or other nervous tics in response. (Full disclosure: I used to be one of those editors.) Read More »

Higher Ed Email Marketing

We’re Doing Email Wrong

The influx of social channels in the last few years has changed how we consume content and what we’ve come to enjoy, and email was left for dead on the roadside like a tragically unaware possum. Read More »

New Client: North Greenville University

Up&Up welcomes North Greenville University to to our client family. North Greenville has engaged Up&Up to create and execute digital marketing services to help recruit prospective students. Read More »

The Brand Launch

The Brand Launch: Don’t Let It Sneak Up On You

To avoid an all-nighter hanging banners on the quad the day before your launch, here are a few tips we’ve learned over the years for planning a smooth and stress-free brand launch. Read More »

Let Our Powers Combine: Content Strategy Webinar

Have you ever been asked, “what’s our content strategy?” What about “should we have a blog?” or “why are our prospects not converting?” This webinar is for you. Read More »

Is Your Institution Ready for Branding?

Is Your Institution Ready for Branding?

As little as 15 years ago, you couldn’t use the “M word” on a college campus without getting booed off the podium. Marketing was seen as “smoke and mirrors,” and it was considered unseemly to “market” academe—the work should speak for itself. Read More »

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