Divisible Content for Higher Ed Marketing

By Matt McFadden | September 20, 2017

There’s no shortage of stories, videos, marketing collateral, events, and press releases coming out of your college or university. In some ways, that makes your content strategy easier...but not always more effective.
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Divisible Content for Higher Education

Divisible Content for Higher Ed Marketing

There’s no shortage of stories, videos, marketing collateral, events, and press releases coming out of your college or university. In some ways, that makes your content strategy easier...but not always more effective. Read More »

Layout For Screen Readers

Understanding Layout for Screen Readers

It's easy to think about a layout on the web as being a primarily visual concern. The header goes up top, the sidebar is over here, the call to action is in an overlay on top of the content (just kidding). Grids, borders, spacing and color all portray valuable visual data, but if these hints to the structure of a page are only visible, some users may find your content unintelligible. Read More »

EduWeb Digital Summit 2017

EduWeb Digital Summit 2017 Recap

Be human. Make an impact. Have a plan. These three themes resonated throughout EduWeb Digital Summit 2017 in Boston. Read More »

Higher Ed Web Design

Designing For Your Audiences Isn’t As Hard As You Think

Ah, marketers. Bless our little hearts. Why do we make things so hard on ourselves? Read More »

Digital Communication Culture

So You’re New To Higher Ed Marketing…

New to higher ed marketing? Here are a few things you should know. Read More »

Chief Brand Experience Officer

Job Wanted: Chief Brand Experience Officer

Just what you wanted! A new person in the office with a made-up title like Brand Experience Officer. But there’s evidence that traditional roles in the university marketing and communications office aren’t cutting it. Read More »

Going Beyond the “Brand-Aid”

What does it take to make a higher education brand project a genuine success? Read More »

EduWeb Digital Summit 2017

EduWeb Digital Summit 2017

We're excited to be heading back to EduWeb Digital Summit on August 7-9. Are you joining us in Boston? Read More »

2017 Social Media Engagement Report

2017 Higher Ed Social Media Engagement Report

Wondering where you rank among your peers in higher ed social media? Read More »

New Client: Point University

New Client: Point University

Up&Up welcomes Point University to to our client family! Point has engaged Up&Up for design & development of a new Point.edu website. Read More »

The Messy Side of Finding Your Idea Factory's Stories

The Messy But Rewarding Process of Finding Your Idea Factory’s Stories

I once heard a talk by Portland Magazine editor Brian Doyle where he called colleges and universities the “idea factories” powering the world’s advancement. We were tasked with answering a single question, again and again: “What does your idea factory do?” Read More »

CASE Marketing & Branding Conference 2017

CASE Marketing & Branding Conference Recap

We spent a few days with the best and brightest higher education marketing minds in Miami last week at the CASE Annual Conference on Marketing and Branding. Read More »

The Offer vs. The Product

The Offer vs. The Product

I stumbled across The Offer from Bowdoin College the other day. It was written by William DeWitt Hyde in 1906 when he was President of Bowdoin, and it spun me into about an hour of self doubt. Read More »

CASE Marketing & Branding Conference 2017

CASE Marketing & Branding Conference 2017

We're heading to Miami next week for the annual CASE Conference on Marketing & Branding. Will we see you there? Read More »

The New House of Brands In Higher Ed

Is This The New House of Brands in Higher Ed?

You’ve probably heard, but Purdue University’s board approved a decision to buy Kaplan University, the online education giant. At first pass, you may tilt your head and say “that’s a weird move.” Read More »

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