Design & Content Strategy: Give Them What They Want

By Ryan Davidson | September 21, 2016

When it comes to design & content strategy, don't hide the hot sauce.
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Design + Content Strategy: Giving Them What They Want

Design & Content Strategy: Give Them What They Want

When it comes to design & content strategy, don't hide the hot sauce. Read More »

integrated_print_digital_hero

Traditional + Digital: A Winning Combination

It wasn’t that long ago that many predicted the death of print at the hands of digital. But when the two mediums work closely together, it can be a killer combination, especially for higher ed marketing. Read More »

upup-move-504-rhett-feature

Introducing Our New Home – Society Hall

We're excited to introduce our new home in Greenville's West End, Society Hall. Read More »

Social Media vs Private Media for Higher Ed

The Power of Private Media for Higher Ed Marketing

The other day, I chatted with a T-Rex on Facebook. It taught me a few things. Read More »

think-beyond-the-curriculum-feature

Think Beyond the Curriculum

When a prospective student looks at your website, do you think they really want to dig through pages of curriculum details? Read More »

UNC Chapel Hill Friday Center Chooses Up&Up

UNC Chapel Hill Friday Center Chooses Up&Up

Up&Up welcomes the University of North Carolina Chapel Hill’s William and Ida Friday Center for Continuing Education to our client family. Read More »

Augmented & Virtual Reality for Higher Ed Marketing

Augmented & Virtual Reality for Higher Ed Marketing

You don’t have to be a Level 20 Pokémon trainer to know a revolution in augmented & virtual reality is well under way. So what are the opportunities for higher ed marketing? Read More »

Higher Ed Social Media Engagement

Higher Ed Social Media Engagement Report

Are you trying to boost engagement on your school's social presence? We looked at over 300 schools to find best practices from top performers. Time to see where you rank! Read More »

Content Strategy for Higher Ed

Why You Need a Higher Ed Content Strategy

What is a content strategy, and why do you need one in higher ed marketing? Read More »

University of Kentucky

Up&Up Wins UCDA Excellence Award for University of Kentucky Website

We’re thrilled to announce that the University & College Designers Association has recognized Up&Up with an Excellence Award for its design of the University of Kentucky Academic Exploration Tool (AET). Read More »

Pokemon Go(es) to College

Pokémon Go(es) to College

“If only we had a fresh way to engage our audiences,” says the marketer, taking another sip of coffee. Sometimes, Pokémon-shaped opportunities drop right into your lap. Read More »

Digital Communication Culture

Guest Post: Transforming Our Digital Communication Culture

We set out to make it easier to pick a major, and ended up sparking widespread change in our school’s digital communication. Read More »

Content Strategy

Why You Can’t Refresh Your Brand With The Same Old Content

After living in the same house for almost 40 years, my parents decided to build a new house. About a year after breaking ground, they moved in. Brand new yard. Brand new carpet. Brand new oak front door. But the new home seemed strangely familiar. Read More »

Snapchat uses for Higher Ed Marketing

Snapchat For Higher Ed Marketing

The payoff of Snapchat can be hard to nail down. Simplicity? Assured engagement? Intimacy of instant connection? College students seem to have figured it out, but what about the institutions they attend? Read More »

User Experience Higher Education

User Experience Is No Longer A Digital Term

We grew up as a digital agency, so the term user experience lends itself towards online spaces. But as we’ve grown into the higher ed marketing world the last 7 years, user experience has taken on new meaning. Read More »

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