May 28, 2019

If you’ve heard of McPherson College in Kansas, chances are it is because of its automotive restoration program—the only of its kind in the nation.

While this competitive program draws the attention of car lovers across the U.S., McPherson College wanted to purposefully grow recognition of the college’s other unique programs and initiatives.

To do so, McPherson College saw the need for a brand and a focused, intuitive website. With that, the college charged Up&Up with understanding who they are as an institution and where they’re heading to clearly convey that to prospective students online.

“I was impressed with the websites Up&Up had created for other colleges,” said Brian Lundberg, director of marketing for McPherson College. “Instead of the typical informational site you see with so many colleges, including our own, their sites told a story that really gave you a feel for those institutions. The ability to tell our story through an engaging site was important to us and the main reason we selected Up&Up.”

With 775 students and 130 faculty and staff, McPherson has built an intentional community where relationships continue well past students’ college years. Their broad-based approach to education spans 30 undergraduate programs, including an option to design a major based on available coursework.

“We’re excited to uncover McPherson College’s brand and launch a redesigned website to tell their story,” said Mary Beth Oakey, Up&Up account executive. “Up&Up has appreciated McPherson’s laser focus on student success and outcomes, which aligns closely with our team values.

For more information about McPherson, visit mcpherson.edu.