Like many institutions, Clemson was thinking about launching an annual giving day. They knew that one day takes a tremendous amount of planning and work in contrast to the total dollars received. But they knew the effort could boost alumni participation and get new donors involved, so Clemson brought us in, and together, we started thinking through how to create a successful give day.
We started with a small internal team, beginning with high-level strategies and design comps they could share internally to build buzz and momentum. We focused on making giving a simple and mobile-first experience and built messaging atop the cornerstone of a strong Clemson brand.
Time to Move
Divide & Conquer
Content & Social Strategy
With a limited time, our content strategy focused on building awareness & urgency by creating content that students, alums, and fans would be eager to share. Clemson’s creative team created social media templates that were easy to recreate on Give Day. They also focused on high-impact content that would generate buzz in the weeks leading up to the big day.
Bringing It All Together
On the day of, engagement and awareness was driven through social media content that was easy to access & share.
We were all very pleased with the results, especially given the tight turnaround and the amount of communication we all knew it would take.
average gift amount
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