Clemson University Give Day
One Day. One Goal. One Clemson Family.

Like many institutions, Clemson was thinking about launching an annual giving day. They knew that one day takes a tremendous amount of planning and work in contrast to the total dollars received. But they knew the effort could boost alumni participation and get new donors involved, so Clemson brought us in, and together, we started thinking through how to create a successful give day.

The Strategy

We started with a small internal team, beginning with high-level strategies and design comps they could share internally to build buzz and momentum. We focused on making giving a simple and mobile-first experience and built messaging atop the cornerstone of a strong Clemson brand.

Time to Move

The date was set. Clemson would hold their inaugural Give Day on April 6, which was also Founders Day. Since we only had 4 months lead time, we knew they needed a simple strategy and strong project management. There were many ideas we all wanted to execute, but it was important to focus on best practices and not reinvent the wheel.

Divide & Conquer

Since all the moving parts would be too much for one or two key leads, the first step was dividing into teams. We built three core teams, each with a captain: Marketing/Communications, Stewardship, and Logistics.

Project Management

Most institutions don’t have a dedicated project manager. We get that, so we worked with Clemson to build processes & workflows to help us hit tight deadlines.

Content & Social Strategy

With a limited time, our content strategy focused on building awareness & urgency by creating content that students, alums, and fans would be eager to share. Clemson’s creative team created social media templates that were easy to recreate on Give Day. They also focused on high-impact content that would generate buzz in the weeks leading up to the big day.


cross-channel mentions


unique posts


positive sentiment

Bringing It All Together

On the day of, engagement and awareness was driven through social media content that was easy to access & share.

The Results

We were all very pleased with the results, especially given the tight turnaround and the amount of communication we all knew it would take.


new donors


average gift amount


total amount raised

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