North Greenville University, a private liberal arts institution located in our home city, has focused on providing an exceptional education that makes a difference in the lives of students so that they can then make a difference for Christ. The university has been recognized as one of the most notable conservative Christian universities in the Southeast.
While NGU has led with this faith-based vision since the university’s inception, in recent years, their strategy has been to attract more students that would benefit from the spiritual growth, cultural enrichment, and hands-on service on campus.
With that goal in mind, NGU set out to find a strategic partnership, rather than a one-time vendor. NGU tasked Up&Up with a strategy to increase applications for NGU programs, including online, graduate and traditional undergraduate degrees. They also needed help with increasing their organic search presence and driving better results from their PPC campaigns.