University of Louisiana at Lafayette
The Power of Great Content

In a space as crowded as graduate schools, how do you make yourself heard? The University of Louisiana at Lafayette graduate school came to us with a mission: to increase awareness & enrollment for their graduate programs. Together, we set off to spread the word through the power of compelling content.

The Results

Through smart content strategy, organic traffic rose, bounce rates went down, conversion rates went up, web traffic from social media increased, keyword rankings climbed higher, and the visibility of UL at Lafayette graduate programs reached new heights.


application soft conversion rate increase


target keywords in the top 10


more visitors to application site

Humor + Academia = Win

Words are nice, but pictures are better, so we brought fun visual elements like GIFs and memes into the blog posts. No boring academic content around here.

Content Strategy

Based on keyword and topic research, we provided content recommendations for their graduate school blog and program-level blogs. Some were researched & written by Up&Up, and others by UL at Lafayette writers. These posts were designed to provide useful content around keywords that prospective students might be searching for.

Search Engine Optimization

We also implemented traditional SEO best practices to increase UL at Lafayette’s keyword rankings in key areas and boost the reach of the blog posts. We provided recommendations for on-site optimization for their graduate school site and target program sites.

Social Media

The farther you can spread your content, the better. We built a social media strategy and helped them launch social presences on Facebook, Instagram, Twitter, and LinkedIn. 

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