University of Kentucky
A Major Life Decision Made Easier

Some of us knew what we wanted to do and be our whole lives. But for many sixteen and seventeen year-old high school students, choosing where to go to college and what they want to do with the rest of their lives is a huge decision, full of uncertainty and anxiety. So when the University of Kentucky asked us to help lead students through the decision process, we were inspired by knowing we were helping the next generation of doctors, researchers and artists find their path in life.

Tough Decisions Made Easy

Built to look and feel like a native app with an easy-to-use interface, the design works seamlessly and beautifully across all devices. In three easy steps, future or current students and their parents can browse majors by simply choosing their interests, potential careers, or entering keyword phrases.

Accessible, Immersive, & Sustainable

Getting useful information about a particular major or degree program used to mean a trip to the admissions office to browse a spinning carousel of printed course catalogs. Recently, these course catalogs were made available online as downloadable PDFs. While this made the information more accessible, there was no interactivity in browsing PDFs. And maintaining an ever-changing library of PDFs also proved to be labor-intensive and unsustainable internally. Our solution centralized the course and major information into a searchable database, creating a more immersive experience for students and a more manageable process for administrators.

“The Up&Up team understood how to bring together a complex problem like degree and career exploration in a way that has become an enjoyable process for our prospective & current students. They understood the underlying technology and right mix of data and information to deliver great content within our campus design language and standards. They helped our team efficiently execute a campus-wide solution for centralizing and managing degree program communication."

Tyler Gayheart, Director of Communications & Technology, University of Kentucky

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