EduWeb Digital Summit 2017
We’re excited to be heading back to EduWeb Digital Summit on August 7-9. Are you joining us in Boston?
EduWeb is a great time of connecting and learning together with a solid group of like-minded higher ed marketers. We’re especially thankful this year for the chance to lead an interactive workshop on Wednesday afternoon, entitled “Content & Social Strategy: Your Guide to The Essentials.” Here’s a description of the workshop:
Let’s take a step back and talk content & social media strategy from A to Z. If you’ve ever been asked “do we have a content strategy?” or “what should we be posting on Instagram?” then this workshop is for you. We’ll talk through the tiers of higher ed content strategy, sort through what’s trending in social media (and what it means to you), and dive into a practical look at content strategy, including how to audit your website and tips on keeping your content effort sustainable. We’ll work through building personas and social channel strategies to help you find clarity about what you should be posting and where, and we’ll explore how to successfully integrate social content into your website. All the while, we’ll keep our focus on practical tools & strategies you can start using right away. Come ready to work, and go ready to make a difference in your content & social strategy!
See you in Boston for EduWeb Digital Summit 2017!