On the heels of a fun, quick, and rewarding six-month project, the new McPherson College website (armed with a freshly defined brand) has officially launched! *pops champagne bottle*
The Up&Up team aimed to create an immersive experience from the first touchpoint on the homepage. Guided by compelling photography and messaging, the user scrolls down to learn more about the top-level McPherson site pages. We used a component-based design language to keep the experience consistent from the homepage to specific top-level pages, like academics and student life.
The photography, captured during an on-site photoshoot in collaboration with our good friend Corey Nolen, focuses on the growing student life, distinct program offerings, and expansive Kansas landscape.
At different stages of the site, we incorporated micro-interactions, such as various parallax effects, custom button hover states, progressive page loads, and more, to enhance the overall user experience.
Throughout the site, you’ll see the Open by Nature guiding brand platform weaved into messaging and selected imagery.
The platform uplifts defining McPherson characteristics, an open-minded mentality and an empowering community, along with the underlying acceptance of the college’s inherent qualities. The idea extends further into the physical abundant space on and around campus and the prospective students’ aspirational growth potential.
With the brand designed to transcend a one-time campaign or slogan, McPherson has embraced how it challenges prospective students to live with an open mind and become part of a community that values new perspectives.
While we’ve been excited to show off our work, we’re even more antsy to see the results of how the brand and website help McPherson meet and exceed their enrollment and marketing goals.
Tell us what you think
Check the website out for yourself and see which features you like best. If your university wants to take a bold approach to up your online presence, you know where to find us.