We build brand platforms and marketing strategies that turn the heads of prospective students and make alumni beam with pride. Because to us, higher education marketing is more than just getting new freshmen through the doors on move-in day, or getting more alumni to join a Facebook page. Connecting the right student to the right school not only provides someone the perfect college experience, but also makes them a lifelong friend of the institution. This isn’t marketing for the next four years. It’s marketing for the next forty.

Over the years, we’ve built a deep understanding of the content, mediums, and channels educational brands need to use to recruit and engage.

Higher Education Student Recruitment

Multichannel is a must for student recruitment

It’s hard to find a teen without a smartphone today. And when they look for information on where they’ll go to school you can bet they’ll jump from device to device and from websites to social channels. This is why we build higher education marketing strategies to ensure your story is unique and crystal clear, no matter where or how they consume it online.


growth in higher education related searches on youtube from 2013-2014*

*Source: Google


of teens 13-17 go online daily from their mobile device.

*Source: Pew


of prospective students use social media to research colleges.*

*Source: Zinch/Uversity

The Higher Ed Marketer’s Guide to Reaching Generation Z

"The Higher Ed Marketer’s Guide to Reaching Generation Z"

Each coming generation is more “connected” than the last. Generation Z are digital natives, and their college search will be all about the online world. Do you know what social networks they (and their parents) trust? What’s on their mind about college? How many other schools will they apply to? It’s time to start reaching them, and we’re here to equip you with ideas to start trying tomorrow!

Download the Whitepaper
Clemson University Case Study
University of Georgia Case Study
Auburn University Case Study
George Mason University Case Study

Clemson University Give Day

One Day. One Goal. One Clemson Family.

Clemson was thinking about launching an annual giving day, but they knew it wouldn't plan itself. With our eyes on the potential boost to alumni participation and giving, we worked together on making it happen.

The University of Georgia

The Best & Brightest Minds

Online education is a crowded space. More choices are good for prospective students, but it raises the bar for marketers. "Convenience & flexibility" won't cut it any more. We helped UGA Online make their biggest strength their selling point.

Auburn University

A Different Lens

Auburn CADC students & alumni do world-class work, but you wouldn't have it known it from their website. Our mission was to tell that story, and it helped drive a 34% enrollment lift in just two years.

George Mason University

Recruiting Leaders to Change the World

George Mason is a catalyst for progressing public policy and building the next generation of business leaders. Our mission was to help them bring in a larger, better group of prospective students.

We have been thrilled with Up&Up’s process from discovery through the build of the site. Our new site sets a new bar in how we communicate with current students, drive admissions with prospective students, and better engage faculty and alumni.

— Colleen Bourdeau, Marketing & Communications Director, Auburn University College of Architecture, Design & Construction

Alumni Engagement

What they want, where they want it

While marketing for alumni engagement may seem daunting, we’re here to tell you the good news. Older generations are adopting mobile and social faster than any other demographic, making it easier to stay connected. Millennials are eager to give and are also the most loyal of any generation. We help alumni and development marketers build the content their alumni will love and then find the channels and platforms that will drive the most engagement.

of millennials donated on their mobile device within the last 12 months*

*Source: Cone Communications

Adults 55 years are the fastest growing mobile adopters, with 68% using mobile regularly*

*Source: ComScore

of all people with college educations have a Linkedin Profile*

*Source: Pew Research

Higher Education Social Media Engagement Report

"Higher Ed Social Media Engagement Report"

Wondering why you don't get many likes, shares, or comments on your social channels, but your competitors' pages seem to blow up every time they post? Higher ed social media engagement doesn’t have to be a mysterious cloud of algorithms. We partnered with the makers of competitive analysis software Rival IQ to look at over 300 Division 1 schools across the country to see who’s crushing engagement in higher ed.

Download the Whitepaper
Clemson University Case Study

Clemson University

The Long Roar

An engaged alumni base is vital to the health and wellbeing of every university. Since 2010, Up&Up has helped Clemson University connect with 140,000 alumni and build the nation’s most engaged alumni base (as ranked by the Princeton Review).

“Since 2010, Up & Up has helped us address many internal challenges that have transformed the way we communicate with our alumni and donor audiences. With their support, Clemson has risen to be a Top 20 public university and maintains a #4 position for alumni participation.”

— Michele Cauley, Sr. Marketing Director, Development and Alumni Relations, Clemson University

How can we help?

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