July 2, 2018

With MSOE’s 115th anniversary on the horizon, the university has chosen to partner with Up&Up on a strategic initiative to capture, articulate, and redefine their brand. The objective is to arrive at a clear, concise, and compelling expression of MSOE’s brand that leverages its considerable strengths while factoring in its challenges.

“While many firms have the higher-education expertise we need to create our brand foundation, Up&Up’s size and personal attention lift them above their competitors to create a true partner for us.” said Kristin Dunn, Creative Director for MSOE.

Up&Up’s President, Beth Blume said, “We are thrilled to be partnering with such a great institution. MSOE is a great fit for Up&Up and we are looking forward to some fun problems to solve in partnership with their team in the upcoming months and years ahead.”  

Milwaukee School of Engineering is a private, non-profit university offering bachelor’s and master’s degrees in engineering, business, and nursing. At MSOE, you will find a caring community of students and faculty. They are committed to fostering a higher standard of academic programming and research, and personalized service, instruction, and guidance.