In 1995, David Poteet had the crazy notion to start a company that was the sort of place where he’d always wanted to work. A place without a lot of hierarchy or politics, where you worked closely with people at the top of their craft to create things that make the world better. Today, NewCity is that place.
David graduated with honors from Virginia Tech in 1992 with a degree in graphic design. It only took six years! The first two and a half years he spent studying aerospace engineering weren’t a total waste since he learned enough programming and techie stuff to be dangerous. He had no idea the web would be born only a year later, which was the perfect medium for a half artist/half geek.
David’s role at NewCity can best be described as a player/coach. He still keeps a hand in user experience and strategy for a few projects each year. He teaches frequent workshops on UX, content strategy, and mobile. David has led strategy and user experience for clients including the American Battle Monuments Commission, Grand Teton Association, Imperial College London, the University of Portsmouth, and the Blue Ridge Parkway Association.
David is active with several non-profit organizations, serving on the board of the Public Lands Alliance and the Friends of the Blue Ridge Parkway. He’s an elder in his church and spends part of every summer working with the YXL youth leadership conference in Colorado.
Outside the office, David enjoys hiking, biking, running or skiing, playing board games and guitar, and enjoying a good beer. David and his wife, Tish, have two awesome teenagers, who’ve been enjoying a lot more time in national parks since their dad got involved with public lands.
What you’ll learn about in this episode:
- What it means to create a human-centered design for a web-specific application
- How to approach your content strategy for the best user experience with your brand
- How to bring stakeholders together in a decentralized environment
- How to create a collective buy-in between your admissions, marketing, and IT team
- Why staying on top of current trends in UX and web-based design matters
- How to equip internal teams to maintain a consistent brand experience
- What leadership’s role should be in the development of brand-centralized tool kits
- What pitfalls exist in orchestrating department cooperation