As a Business Development Manager for Up&Up, Allison brings her experience in sales leadership and execution from past employers such as Verizon Wireless and PepsiCo. At Up&Up, she uses her passion for people to create a positive, effective, and rewarding campaign experience for the West Sales Region.
Allison is our resident mud lover and spends most of her free time at obstacle course races with her husband, David. They also enjoy various outdoor activities such as hiking, camping, geocaching, and Pokemon hunting.
Scott is The Director of Business Development for Up&Up and he brings together his passions for the creative world and the impact education has on students.
After graduating from Clemson University, he began his career in advertising sales at The Wall Street Journal, followed most recently by a successful sales career with SYNNEX Corporation managing the Google Brand inclusive of Chrome Education.
Scott’s passion for higher education began during his time with Clemson’s Undergraduate Student Government and as a member of President’s Cabinet. At Up&Up, he leads the East Sales Region with a mission to impact change by bringing strong, positive, executable campaigns to his clients and their constituents.
Outside of work, Scott takes full advantage of the wonders of the outdoors ranging from hiking, water sports, snow skiing, photography, concerts, as well as lawn care (yes, he actually loves to cut grass)! Scott also enjoys spending time with his wife, Kate, their cat George, and friends and family.
What you’ll learn about in this episode:
- How Allison and Scott find prospect opportunities for clients to partner with, and how they dig deep to discover the causes of pain points for their prospects
- Why it is important to identify where you are starting from with any brand project or brand research piece
- Why Allison and Scott don’t attempt to create a brand but rather attempt to uncover your authentic story and the best ways to tell it
- Why you should consider the long-term goals and benefits of your brand projects, and what it will mean for all aspects of your institution
- Why realistic timeline considerations need to be established before you begin any project or initiative
- Why you need to know who your top three competitors are (and why), and who your primary aspirational peers are
- How to draw success from a digital campaign, and why setting clear goals is important for aligning your budget with your goals and results
- Why data on your target audience and your previous history and results from paid digital marketing is important for generating the right leads
- Why analytics is a powerful tool, and why it is important that you know who has access to your analytics
- Why you should be aware of whether you have the capability of generating digital ads in-house or if you will need outside help