Tiesha Brunson was born on the Lower East Side of Manhattan and grew up in North Jersey. She attended a Catholic elementary school, an all-girls Catholic high school, and a Catholic college—but grew up Baptist. She spent some time in Madrid, Spain; then, over the summer, she interned for Cinemax between her junior and senior year and secured a position as a production assistant at HBO in New York City following graduation. She graduated cum laude from King’s College in Wilkes-Barre, Pennsylvania with a double major in communications and Spanish. After three years at HBO, she accepted a position as a writer/producer at BET Networks in Washington, D.C. Two years later, she moved to Los Angeles, California and became an employee of “The Mouse,” the Disney/ABC Television Group.
She, first, worked for the cable network, SOAPnet, as a writer/producer. A couple of years later, she moved over to the network side and got her dream position at ABC working as a writer/producer on her favorite soap, “All My Children.” Within one year, Tiesha was promoted to director of on-air promotions where she managed two award-winning creative teams on both coasts. During her 10-plus years at ABC, she oversaw the writing, producing, and marketing of promos for “The View,” “All My Children,” “One Life to Live,” and “General Hospital.” The network won multiple sweeps periods, year after year. Amidst all of this, she got married and had four kids, all girls, back to back. After child number four, she started her own production company, Queens Consulting LLC. Tiesha worked on various primetime promos and proofread best-selling novels, and had another baby girl. This happened all while shuttling her girls around to auditions, gymnastics, karate, and Zumba classes, from Burbank to Santa Monica.
In 2016, she and her family decided to relocate back to the East Coast to help out other family members. Since then, Tiesha decided to take her marketing skills into the higher education sector. She was hired as the Director of Admissions Communications & Marketing at Georgian Court University in central New Jersey. Her Catholic-educated upbringing was put to good use. In one year, she helped raise enrollment for first-year and transfer students through promotional videos and printed materials. She had her last baby, another girl, in the midst of writing her own romance novel, and started blogging about her life as a mother of six girls at allmommyissues.com.
And she’s not done yet.
What you’ll learn about in this episode:
- How Tiesha’s career path led her from working in marketing and on-air promotions in network television to working in higher education marketing
- How Tiesha brought Spanish-language marketing to her university to reach out to the untapped local Latinx community
- How Spanish-language outreach has allowed Tiesha to engage the Department of World Languages & Cultures of the university, earning a great deal of positive feedback from her efforts
- How Tiesha tailors marketing efforts toward the interests of prospective students, helping her prioritize their budget
- How Tiesha works to balance her hectic career with her role as a married mother of six daughters, and why a good support team has been key to her success
- How being a parent has influenced Tiesha’s work and pushed her to help educate parents and students on the enrollment process
- What strategies from the entertainment industry Tiesha recommends to others in higher education, including keeping videos short and concise
- How Tiesha works with many different departments within the university to achieve results, and how she comes up with her innovative marketing efforts
- How Tiesha prioritizes her day to ensure she tackles her most important challenges