Services

Brand Platforms


Up&Up makes brand experiences for universities who are unafraid of change, driven by innovation, and want to rise above the noise. In a time when competition for students and giving is stronger than ever and the perceived value of a college degree is under attack, our work builds brand awareness, boosts applications, attracts better students, helps retain them, and grows alumni engagement and giving.

What You'll Get

  • An authentic and clear brand
  • Compelling creative
  • More qualified applicants
  • Proud students and alums
  • A smiling president

Building an Authentic Brand

Research

Why students choose you (or why they don't).

Positioning & Pillars

Finding your unique space and building the brands foundation.

Mood & Tone

What to say and how it feels.

Creative Concept

Breathe life into the brand by showing it in real world applications.

26%

lift in applications

Piedmont College
34%

boost in enrollment

Ohio University College of Business
34%

jump in enrollment

Auburn University
Case Study: Piedmont College
Case Study: Erskine College
Case Study: The University of Georgia
Case Study: Georgia College
Case Study: FSU College of Education

Let's talk.

Ready to find the heart of your higher education brand?