Services

Marketing Strategy


Up&Up creates & executes digital strategies universities to put great content in front of the right eyes. Through paid & earned media, organic & social strategies, we help students & alumni find you, and find what they’re looking for.

What You'll Get

  • Significant increases in site traffic
  • Increases in inquiries and visits
  • More qualified applications
  • Clear reporting and analytics
  • Monthly strategy meetings and weekly checkins

How Strategies Come to Life

Competitive Review

A digital SWOT analysis will show us where the best opportunities lie.

SEO and Content Audit

We'll plan out short term fixes and long term content strategy.

Paid Media Audit

We'll analyze all ads currently running to understand what's working best and where there is room for improvement.

Social Media Audit

We'll measure your engagement against your competition across all of your social channels to uncover ways for you to better reach your audience.

18%

increase in applications

George Mason University School of Business
131%

Increase in applications

University of Georgia
Case Study: Piedmont College
Case Study: The University of Georgia
Blog: Building an Authentic Brand
Blog: Digital Marketing Trends to Look Out For in 2019
Blog: 6 Reasons Universities Need a Digital Marketing Strategy

Let's talk.

Let us help you reach the right students with the right content.