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Grace King

Project Director

Wrangling creative projects and ensuring they are done on time can be an unenviable task for some. That’s why we love Grace. She has worked on more than her fair share of large brand and digital projects in her 10 years in the digital agency space. Her focus isn’t strictly on time and budget though, as she has a keen eye for usability and is always bringing new creative thoughts to the table.

When she’s not herding us, she’s tending to Stanley (her pit bull/rottweiler mix) and the other dogs in her life. She is also an avid Crossfitter and currently holds the Up&Up deadlift record (this probably won’t ever get broken by the way).

Beth Blume

Director of Client Services

Beth is one of the many that migrated from the Midwest to join our team. Starting her career off at L’Oreal in New York managing brands like Kiehls, Maybelline, and L’Oreal Professional, she has over 12 years of agency account management experience. After some time away from the Windy City, she found her way back home and spent five years as the Account Director for Havas Chicago, managing integrated campaigns for major brands like Citi and Dish. At Up&Up, she has led higher education brand strategy and marketing campaigns for clients including Florida State University, University of Georgia, and Evangel University.

Outside of the office, we really dig what she does for young mothers and families. When she is not spending time with her own family, she volunteers for Family Effect, a non-profit in Greenville that helps moms struggling with addiction.

Mark Gerardot

Creative Director

Mark is the rare artist that pushes creative boundaries in order to bring measurable impact for our clients and the people they serve. In his 20 years in the game, he has built incredibly successful campaigns for sustainable brands as well as some of higher education’s best and brightest. Today Mark leads all brand strategy and campaign development for Up&Up, working with higher education clients such as the University of North Carolina, Florida State University, University of Georgia, University of Kentucky, Marian University, and Mount St. Mary’s University.

There’s no one here that cares more for the health and well being of animals than Mark. He and his wife Jennair have rescued more golden retrievers than we can count and are active in retriever adoption efforts.

Brandee Ellis

Senior Account Executive

Brandee comes from an agency account management background with a strong focus in the digital space. She joined Up&Up from Erwin Penland, where she partnered with brands like Denny’s, Sears Auto, Lennar Homes and the Humane Society. Working with her clients to bring their brands to life is one of the many things she loves about what she does.

Outside of the office Brandee enjoys traveling both near and far, and hopes to make it to all 7 continents one day. She also loves spending time with family (including her four-legged daughter named Ginger) and getting involved in her community however she can.

Nina Helmrich

Operations Manager

Even as a young girl, Nina knew she wanted to work with numbers. She studied accounting & business management at Anderson University, where she also played soccer. In past roles, she’s worked for a Fortune 1000, managed $45 million in inventory & $160 million in annual revenue, and partnered with vendors including Toshiba & Honeywell. She’s currently working on her MBA from Clemson (Go Tigers!)

When she’s not at Up&Up, you’ll find her spending time with her husband and 3 furbabies (2 dogs and a cat), taking on a new house project every weekend (thanks HGTV!) and getting plugged into her church.

Eric Evans

SEO/SEM Specialist

Eric’s understanding of coding and development, coupled with his content strategy expertise, makes him a Google tour-de-force. Prior to coming to Up&Up, Eric managed search engine marketing for one of the largest agricultural e-commerce sites in the country. He heads up all content and search related strategies and is constantly building new ways to measure their successes for clients like Wake Forest University, Clemson University, George Mason University, University of Louisiana at Lafayette, Evangel University, and North Greenville University.

Eric is also our resident musician, a talent he uses weekly as the lead guitarist at his church. He and his wife Heather also lead a community group and are on the mission team. They help to organize local and global missions and have been to Costa Rica four times to help minister to both the Costa Ricans and a remote indigenous group, the Cabecar Indians.

Mike Oostdyk

Senior Developer

As a teenager, Mike scavenged spare motherboards and ram from the warehouse managed by his father to build his own computers. “Discovery and problem solving was a family mandate.” His love of tech and problem solving now has him leading strategy for all of our website and app development projects.

And while we love him for all of that, we love him more for the work he does with youth. Over the years Mike has headed overseas numerous times with his church and family to develop youth for Christ and help those in poverty. Currently, he is the 3rd grade director for kids at his church.

Ben Robertson

Front End Developer

Part sociologist, part dev. After studying the changes in society brought about by introduction of new media and technology, Ben decided to jump in and learn to code for himself. Today he gets to put all of that experience to use by melding the front and back end of anything we build to create a delightful user experience.

Ben is also a founder and executive director for the International Institute for the Study of Technology and Christianity, as well as editor for the journal they publish, Second Nature. More than your average side hustle if you ask us.

Ryan Davidson


Ryan always knew he wanted to pursue a career that let him push his creative skills and ideas every day, but he didn’t want to be a starving artist. And unlike most art school kids, he had a passion for marketing. Designer by trade and creative problem solver by nature, he joined the ranks at Up&Up after graduating from the University of South Carolina (which we forgive him for) with a goal to inspire and influence others through design. He brings fresh energy and innovation to his creative work for clients like the University of Kentucky, University of North Carolina, Marian University, and Mount St. Mary’s University.

Outside of work, Ryan enjoys spending quality time with fiancée Kayla and his dog, Harley, as well as finding the bumpiest trails to test the limits of his Jeep on.

Josh Boland

Front End Developer

Josh discovered web design and development during his time at Clemson. While formally studying graphics and print production, he informally learned (and taught a few others) the ways of the web, quickly deciding that was what he wanted to do. He dabbles in both the front and back ends of things and hopes one day to reach the status of “JavaScript ninja.” Prior to joining Up&Up, Josh worked for his alma-mater as part of Clemson University’s Creative Services team.

Josh enjoys being outdoors and playing disc golf when he is not in the office. He also likes playing board games, roasting and drinking coffee, and discovering sweet jams to listen to.

Bailey Boese

Production Designer

Originally from Michigan, but most recently from Colorado, Bailey started her college career in engineering. Looking for more creative balance, she made the change to advertising and fell in love with the balance of problem solving and creative freedom. She started her agency experience as an intern with Up&Up, and after graduating from the University of Colorado, she quickly made her way back to Greenville and became a full-time designer. She’s worked on projects for clients including Marian University, University of Kentucky, Wake Forest, University of Louisiana at Lafayette, and Clemson University, among others.

Outside work, Bailey enjoys spending time outdoors, being with her dogs, volunteering with the Red Shoe Society, discovering new (and old) movies, and watching Wheel of Fortune (she’s definitely a “Wheel Watcher.)