Jami Mullikin

Vice President of Strategy and Creative

As Vice President of Strategy and Creative at Up&Up, Jami is continuing his lifelong mission to make marketing matter.

At age 26, he founded his first agency and quickly became recognized as a passionate business leader, talented creative director, and strategic advisor to clients such as BMW Manufacturing, Furman University, Ryobi Powertools, and Ritz Carlton Residences.

In 2010, Jami made the move to the client side where he led the digital strategy and worldwide marketing technology team for ScanSource, Inc., a Fortune 1000 speciality technology distributor.

Most recently, he was the Vice President of Sales and Marketing at KeyMark, Inc., a value-added enterprise software reseller, where he built and led a marketing and sales department of 30.

In addition to brand development and digital strategy, Jami has become a valuable technology thought-leader for marketing teams looking to integrate their marketing, website, analytics, and CRM platforms for real-time insights into overall marketing and sales performance.

Jami is a native of #yeahTHATgreenville where he attended Mauldin High School and The Fine Arts Center. He holds a BFA in Graphic Design from Winthrop University. When not at the office, Jami can be found supporting his wife, Beth, in her triathlons (Ironman, Xterra); catching live music with his daughter, Emma; talking classic cars with his son, Noah; or hanging Christmas lights year-round with his OCD (Obsessive Christmas Disorder) son, Owen.

Q&A With Jami Mullikin

How do you know when you’ve done something well?
Data, data, data. In my career, I’ve seen marketing move from a subjective art to a mix of art and science. We can track almost everything today and a solid strategy should support business objectives that were defined early in the process. When the work gives you goosebumps and the data gives you the measurable ROI you expected—like the right students in the right seats at the right schools—then it is well with my soul.

If you could do anything in this world, what would it be?
I’d be a Professional Dabbler. I’d have some marketing clients, build some software, restore classic cars and flip houses. Something new yet creative each day that reflected great work.

What is the favorite part of your job?
I get nerdy about each customer’s business. Whether higher ed or a small niche industry, everyone has some form of revenue they need in order to serve their purpose. If the purpose is the heart, then revenue is like oxygen to the lungs. Helping clients find their purpose, their story, or their heart, and then building their tailor-made strategy that provides that oxygen is what keeps me excited.

What’s the best thing you’ve learned since starting your career?
Talent means nothing without teamwork.

What’s the best thing that happened to you in 2019?
Easy answer: Up&Up. Joining the Up&Up team was not in my plan when I left my previous job to start a marketing and sales advisory firm. I see a need for organizations to have access to seasoned marketing and sales leadership that has built mature marketing organizations that leverage the art of storytelling, the science of data, and the technology that ties the two together. What better place is there to do that than Up&Up?