Julia Terwilliger


Julia’s affinity for words began in her high school’s library when she joined the yearbook staff. It grew into a passion while she worked as a communications strategist for the University of West Florida. At Up&Up, she bridges higher ed know-how and creative storytelling.

Julia collaborates with the team to uncover those meaningful narratives for universities and colleges. She writes copy and helps develop strategies across the board for clients—in brand platforms, marketing campaigns, and website redesigns. 

When not taking notes and plotting in her planner at work, she explores Greenville with her husband, Andy, and their Boston Terrier dog-child, Henry. While she hails from a white-sand beach town, she chose to switch to the mountain life and has not looked back since.