While studying marketing at Clemson University, Lauren fell head over heels for all things in the industry. Ever since, she has focused on how to make marketing automation tools effective through strategy, ultimately bringing in quality leads that turn into revenue.
As Up&Up’s Marketing Automation Specialist, Lauren serves as the expert in lead nurturing, email marketing, and CRM set-up and planning. She also plans and manages Up&Up’s internal marketing campaigns, workshops, and conference logistics.
For Lauren, reporting on data and trends to leadership to prove value is just as exciting as shopping for a new pair of shoes.
Outside of the office, Lauren spends quality time with her husband and their two-year-old son, running a few miles here and there and going on weekend trips with family and friends.