George Mason University is on a mission to educate and inspire fledgling business students to be the next generation of entrepreneurs, leaders and captains of industry. Our strategy to support this mission was to reposition their brand and tell their story to recruit not more, but better quality students on their own mission to make the world a better place through business.
GMU School of Business Content Attracts New Prospective Students
increase in YOY organic traffic
targeted keywords in top 10
Applications increase from organic & paid search
Our strategy to create high quality, targeted content along with both on-site and off-site optimization and multiple link building campaigns resulted in more qualified traffic and the largest number of prospective graduate business student applications in five years.
Exceeded recruitment target goals by 300%
A targeted content strategy for Data Analytics program at the GMU Volgenau School of Engineering wildly exceeded expectations and targets by 300%, requiring the school to add 2 additional classes to facilitate demand.
A refreshed brand and website redesign helped the School of Policy, Goverment & International Affairs tell their story more effectively to prospective students and alumni and provide them both with a more intuitive user experience.
Nicole Hitpas, Director of Marketing and Communications
George Mason University School of Business