Most people dread speaking in public. I guess we’re a little odd then—we love it! Sometimes we talk to higher ed marketers about finding that next great freshman class or engaging their alumni. Other times we talk about SEO, UI/UX, branding, social media, and other topics with digital marketers from all spaces. Either way, it’s a ticket to the two-way street we call Learning Avenue.

Speaking Engagements

Here are a few times we’ve stepped out under the lights.

Upcoming Engagements

2017

Content in the Age of Personalization 
Confab Higher Ed, Indianapolis, IN, November 6-8

We live in an era of personalization. Stores know what we’re looking for before we do, our online shopping carts remind us what we need and what we forgot, our inboxes are full of tailored content. In the era of “you might be interested in this,” what if higher ed content strategists led the way to the personalized user experience of the future? Let’s talk about how automation, artificial intelligence and other technologies can apply to reaching your ideal student, and explore real-life examples of how you can be the future of personalized content strategy.

Presenter: Matt McFadden, Director of Marketing & Strategy, Up&Up

Past Engagements

Let Our Powers Combine:
How to Create A Successful, Sustainable Content Strateg
y
UCDA Design Summit, Greenville, SC, March 30-31

Have you ever been asked, “what’s our content strategy?” What about this: “should we have a blog?” or “why are our prospects not converting?” Do you know your website has holes, but you’re not quite sure where they are or how to fix them? Content strategy is one of those things that everybody needs, but we tend to define in different ways. We’ll walk through the elements of content strategy for higher education, talk about how an effective strategy helps students find their perfect school (yours!), and discuss examples of how designers and “non-designers” can combine their powers to create a sustainable content strategy that will help your school exceed its goals.

Presenter: Jeremiah Barba, Digital Marketing Manager, Up&Up

Your Guide to Winning Higher Ed Social Media Engagement
UCDA Design Summit, Greenville, SC, March 30-31
CASE Social Media Conference, Los Angeles, CA, March 13-15

Boosting engagement on social media can feel like a frustrating maze of constantly-changing algorithms, where new networks pop up almost daily and trends shift with the wind. How do you engage your fans and turn them into advocates? We’ll cover:

-How the higher ed social media engagement report was created
-Best practices from top performers
-How small changes can lead to big improvements
-A plethora of tips for unlocking more engagement

Presenters: Jeremiah Barba, Digital Marketing Manager, Up&Up
John Clark, Founder & CEO, Rival IQ

Beyond the Buzzwords: Why Setting Your Brand Apart Makes All the Difference
CASE III District Conference, Nashville, TN, February 7, 4:15 PM

Let’s face it, after a while, all higher ed brand messaging starts to sound the same. It doesn’t have to be that way! Instead of using everyone else’s buzzwords, Up&Up worked with the University of Georgia office of online learning to set their program apart and make their biggest strength their selling point.

Presenters: Nancy Byron, Marketing Manager, University of Georgia
Matt McFadden, Director of Marketing & Strategy, Up&Up

 

2016

Don’t Hide The Hot Sauce: Of Texas Pete & The University of Kentucky
Lightning Talk- Confab Higher Ed, Philadelphia, PA, November 15, 4:00 PM

Ever go to the grocery store looking for ONE thing (say a bottle of hot sauce), and they’ve hidden it so well it takes you a half-hour to find it? With so many demands on higher ed web real estate, it’s easy to be guilty of the same thing. Let’s talk about not making your website visitors aimlessly wander the virtual aisles & connect it to a real-life success story at the University of Kentucky.

Presenter: Jeremiah Barba, Digital Marketing Manager, Up&Up


Nontraditional Is The New Traditional: Reaching Today’s Student Where They Live
EduWeb Digital Summit, Denver, CO, August 1, 2:15 PM

Today’s higher ed student looks different than ever before–are you ready to reach them?

Presenter: Jeremiah Barba, Digital Marketing Manager, Up&Up

Why A Quality Brand Experience Is Better Than A Unique Brand
EduWeb Digital Summit, Denver, CO, August 2, 9:15 AM

Instead of working so hard to make your brand sound unique,
why not focus on the experiences that make a real difference?

Presenter: Matt McFadden, Director of Marketing & Strategy, Up&Up

“So You Want to Be An Astronaut”- Making a “Major” Choice Easier at the University of Kentucky
EduWeb Digital Summit, Denver, CO, August 2, 4:00 PM

They set out to make it easier to choose a major, and ending up changing the campus digital communication culture.

Presenter: Tyler Gayheart, Director of Communications & Technology,
University of Kentucky

The Race to Reach Them: Why Millennials Matter Now More Than Ever
CASE III District Conference, Nashville, TN, February 16, 8:30 AM

When we think of millennials, we think of recent college graduates just starting out. This might have been true five to 10 years ago, but now these millennials are in their mid-thirties: they have established careers and families and will be the next alumni board members. In this session, we will explain how the digital communication strategy has evolved over the years to fit the needs of millennials, while uncovering who they really are, what social channels they use and trust and why they are so important to your alumni engagement strategy.

Presenters: Dana Morgan, Alumni Association Marketing Director, Clemson University
Matt McFadden, Director of Marketing & Strategy, Up&Up

2015

Case Study: A Guide to Nationally Ranked Alumni Participation
CASE District IV Conference, Austin, TX, April 12, 3:15 PM

Last year, Clemson University became a US News & World Report Top 20 Public University. While there were many factors to this accomplishment, Clemson’s #4 national ranking in alumni participation was a major contributor to that success. In this session, Up&Up, Clemson’s alumni association digital strategy partner, will discuss how Clemson University drove alumni engagement which helped Clemson earn the #4 national ranking for alumni participation.

Presenter: Justin Davis, Business Development Manager, Up&Up

2014

Building A Beautiful Newsletter Doesn’t Have to Suck
Giant UI/UX Conference, Charleston, SC, June 11

Newsletter building can be an arduous process and historically the experience and effort didn’t align with the end product. Not only that, but when you turn over email building tools to non-designers, they typically provide an end-product and experience that is not good either. We thought, “Building Newsletters Doesn’t Have to Suck” so we created a new process that has become a product for us, called Refeed. Up&Up’s CEO, Adam Landrum will show you a completely different UX for building newsletters, which well, doesn’t suck, and may make you rethink the newsletter experience, from build to consumption.

Presenter: Adam Landrum, CEO, Up&Up

More Engagement: A How-To For Better E-mail Communication
CASE IV District Conference, Houston, TX, May 13

E-mail is a platform that was once revolutionary by design, intended to be simple and efficient, transformed the way we think about communications. It’s amazing to think how easily email can become overwhelming and a burden to your institution and departments. The higher education space is highly competitive and institutions are constantly fighting for better engagement results. Up&Up will review the constantly changing communications landscape, common obstacles for Higher Education, the importance of goal setting and a few keys to a successful email communication plan.

Presenter: Justin Davis, Business Development Manager, Up&Up

2013

Lore & Storytelling: New Thinking for Brand Leadership
CASE III District Conference, Orlando, FL, February 17

Higher education is a highly competitive industry, and heightened criticism of its cost and value, has motivated institutions to make a compelling case for enrollment and philanthropic support. Establishing “compatibility of belief” between the institution and its constituencies is essential to engagement, understanding, and participation. Enter storytelling, where traditional elements such as myth, legend, music, poetry, art, and drama provide time-tested ways of connecting to the accumulated facts, traditions or beliefs about our institutions. We will discuss methods for identifying beliefs and telling stories that speak to those beliefs, ways to break down the boundaries of traditional job functions to become a storytelling organization, and strategies that colleges and universities can use to harness the internet, mobile communications, and social media to engage their constituencies.

Presenter: Matt McFadden, Director of Marketing & Strategy, Up&Up

2012

Understanding Google’s Algorithm

The new algorithm for sorting search results that Google announced earlier this year requires changes in the search engine optimization (SEO) tactics that many companies have used for years. This session will help companies understand the new algorithm and what they must do to maintain the highest possible ranking of their websites.

Presenters: Adam Landrum, CEO, Up&Up
Eric Evans, SEO/SEM Specialist, Up&Up

Training & Workshops

Getting in front of crowds is fun, but it’s even better when we get to take a deeper dive.

Upcoming Workshops

2017

Content Strategy Workshop
CASE Marketing & Branding Conference, Miami, FL, June 7-9

Presenters: Binti Harvey, Vice President of Marketing & Communications, Scripps College
Matt McFadden, Director of Marketing & Strategy, Up&Up

Content & Social Strategy: Your Guide to The Essentials
EduWeb Digital Summit, Boston, MA, August 7-9

Let’s take a step back and talk content & social media strategy from A to Z. If you’ve ever been asked “do we have a content strategy?” or “what should we be posting on Instagram?” then this workshop is for you. We’ll talk through the tiers of higher ed content strategy, sort through what’s trending in social media (and what it means to you), and dive into a practical look at content strategy, including how to audit your website and tips on keeping your content effort sustainable. We’ll work through building personas and social channel strategies to help you find clarity about what you should be posting and where, and we’ll explore how to successfully integrate social content into your website. All the while, we’ll keep our focus on practical tools & strategies you can start using right away. Come ready to work, and go ready to make a difference in your content & social strategy!

Presenters: Matt McFadden, Director of Marketing & Strategy, Up&Up
Jeremiah Barba, Digital Marketing Manager, Up&Up

Past Workshops & Training

2016

Where Should I Post This?
CASE III District Conference, Nashville, TN, February 14

Universities rarely lack content. But with a new social channel seemingly popping up every week, it can be difficult to know which channel will be the most effective for different types of content you have. In this session, we’ll dive into:

-Data and growth trends on what social channels your audiences rely on the most
-What and how often to post on the given channels to lift engagement
-How to effectively cross promote your social channels to build engaged followers
-A few tools and templates to help you build a cohesive strategy per social channel.

Presenters: Colleen Bordeau, Communications Director,
Auburn University College of Architecture, Design & Construction
Matt McFadden, Director of Marketing & Strategy, Up&Up

Webinars

Sharing a few good words over the interwebs.

Upcoming Webinars

2017

Let Our Powers Combine:
How to Create A Successful, Sustainable Content Strategy
Hosted by Hannon Hill
May 9, 2:00 PM EST- Sign up here!

Have you ever been asked, “what’s our content strategy?” What about this: “should we have a blog?” or “why are our prospects not converting?” Do you know your website has holes, but you’re not quite sure where they are or how to fix them? Content strategy is one of those things that everybody needs, but we tend to define in different ways. We’ll walk through the elements of content strategy for higher education, talk about how an effective strategy helps students find their perfect school (yours!), and discuss examples of how designers and “non-designers” can combine their powers to create a sustainable content strategy that will help your school exceed its goals.

Presenter: Jeremiah Barba, Digital Marketing Manager, Up&Up

Social Listening: The Biggest Benefit You Might Be Missing
May 25, 2:00 PM EST  

Social media marketers talk a lot about what to post and where to post it, but are you truly listening? In this webinar, we’ll sit down with Amy Windsor, Social Media Strategist at the University of Louisiana at Lafayette to talk about why it’s so important to pay attention, how you can listen effectively, and connect it all to the social media lessons she learned from Lil Wayne (yep, you read that last sentence right.)

Presenters: Amy Windsor, Social Media Strategist, University of Louisiana Lafayette
Jeremiah Barba, Digital Marketing Manager, Up&Up

Winning Higher Ed Social Media Engagement
Hosted by Up&Up and Rival IQ
Watch the recorded webinar here.

Boosting engagement on social media can feel like a frustrating maze of constantly-changing algorithms, where new networks pop up almost daily and trends shift with the wind. How do you engage your fans and turn them into advocates?

-How the higher ed social media engagement report was created
-Best practices from top performers
-How small changes can lead to big improvements
-A plethora of tips for unlocking more engagement

Presenters: Jeremiah Barba, Digital Marketing Manager, Up&Up
Seth Bridges, Co-Founder, Head of Product, Rival IQ

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