Up&Up recently added Kevin Johnson to the team as the Executive Creative Director. In his 15 years spanning the advertising world, Kevin has led both art and copy for global firms in their Chicago offices.
In his role, Kevin leads the creative team and provides strategic guidance to Up&Up business development, branding, marketing, and digital efforts and initiatives.
“We are extremely pleased and fortunate to have Kevin Johnson join our team as our new Executive Creative Director,” said Up&Up CEO Adam Landrum. “Kevin brings a level of creative director experience that few higher education agency firms can rival. This not only benefits our clients but also benefits our young team members and the agency as a whole. Kevin has made an impact on day one in leading and mentoring his team while elevating Up&Up’s creative capabilities to even a greater level.”
Before coming to Greenville, Kevin served in a range of creative positions at JWT Chicago, FCB Chicago, Burrell Communications, CommonGround marketing, and most recently, provided his expertise to a full roster of consultancy clients. His work has earned many awards and widespread recognition in the American Advertising Awards, AdAge, Creativity Magazine, and more.
“Higher education marketing requires a unique marketing strategy,” Kevin said. “I’m fortunate to have found a home with other lifelong learners at Up&Up who share common values, work ethics, strategic insights, and creative commitment that makes an impact in a student’s life. That’s what makes Up&Up such a unique place to work.”
For more information about Kevin and the Up&Up team, visit upandup.agency/team-culture.