We are an agency that helps brands, organizations and universities get noticed. More attention means either more consumers choosing you or reconnecting your current fans to the reason they first fell in love with you. What sets us apart from the pack is the work we do to uncover what makes your target audience tick. We develop unique strategies with one common goal – to get people to know and love you.
Great work only comes from truly understanding our clients and what makes people fall in love with them. It’s this journey to understanding you and your target audience that set us apart. Our process takes us from brand discovery to the building of messaging and campaigns. We’ll find out why you do what you do, why your customers love it, and how we can match all of that against your competition to give you an unfair advantage.
Great brands have great content and know exactly where to share it. Our digital strategies uncover the perfect type of content for your audience as well as where and when to place it online to deliver the biggest impact.
Remember that perfect content we just mentioned? It starts here. We’ll create shareable content ideal for digital channels. Long and short form videos, new photography, smart copy, beautifully designed sites. Whatever it takes to carry out the brand and gets your consumers to react.
We are big believers in a solid mix of earned and paid media. Great, shareable content can take some time to get google to notice. But paid ads aren’t just a supplement while you wait for ole googs to throw you up on the first page. They are great for brand awareness and getting new customers any time. We’ll create a marketing strategy that will provide a nice blend of both to get the results we’re all looking for.
So your brand and its new content are now out in the wild. Congrats! Ok, celebration’s over. It’s time to knock out some long division and dig into analytics to find out what’s working and what still needs some help. It’s an ongoing pursuit to get better and better – with victory laps and high fives along the way.