What We Do

We are a higher education marketing agency that helps colleges & universities stand out above the noise. We believe education moves the world forward through the growth of individuals, and we partner with our clients to find the heart of their stories and tell it in unique ways. Our work makes it easier for them to find more of the right students and engage them for years to come.

Brand Strategy

Find your story.

The best creative comes from an authentic understanding of our clients and what makes them unique. When we partner with a college or university on a brand platform project, we start with a thorough discovery, research, and positioning process, and let that knowledge inform our brand pillars, messaging, & campaigns.  

  • Internal Stakeholder Focus Groups
  • Consumer Interviews
  • Demographic Research
  • Competitive Research
  • Brand Positioning
  • Brand Mood & Tone
  • Brand Messaging
  • Brand Identity Development

Digital Strategy

Who. When. Where.

When great content finds the right audience on the right network, it’s a winning combination. Through research and strategy, we partner with our higher education clients to discover the content their audiences are looking for, and plan where and when to share it for the best long-term results.

  • Internal Stakeholder Focus Groups
  • Consumer Interviews
  • Demographic Research
  • Competitive Research
  • Content Strategy
  • Paid Media Strategy
  • Conversion Strategy
  • Social Media Strategy

Creative

Creative that turns heads.

With their powers combined, compelling creative and smart strategy pack a powerful punch. So let’s get creating! From beautiful video to smart copy and well-designed websites & platforms, we put the same thought and effort into our creative that we put into strategy, all the while turning the spotlight on your school’s story.

  • Video Production
  • Copywriting
  • Photography
  • UI/UX Design
  • Digital Ad Design
  • Website Design
  • Mobile App Design
  • Social Media Creative

Development

Sites, apps, and platforms that excel.

We’re multilingual, which is to say we’re code linguists. Our websites, applications, and platforms are built for beauty & performances on all devices. Our goal is making sure your audiences find what they’re looking for the first time & and keep coming back.  

  • Website Development
  • Mobile App Development
  • Web Application Development

Marketing Strategy

Right content. Right time. Right place.

Paid & earned media are like peanut butter and jelly. When you find the right balance, the results are sweet. First, we do our homework with rock-solid research. Then, we’ll work together on a higher ed marketing strategy that empowers your content marketing, SEO/SEM, social media, & email marketing to work together to crush your enrollment, engagement, brand awareness, and giving goals.

  • Content Marketing
  • Media Planning and Buying
  • Search Engine Optimization
  • Paid Search Marketing
  • Display Advertising and Retargeting
  • Social Media Management
  • Email Marketing

Analytics

Do more of what works.

Once your new site, brand, content, or campaigns are launched, we’ll keep a close eye on analytics to make sure we put all the right resources in all the right places. We’ll build custom dashboards for an in-depth, real-time look at your data, and then turn that data into action steps and adjustments. Together, we’ll improve, adjust, and trade high-fives as the results speak for themselves.

  • Custom Analytics Dashboards
  • Google Analytics Reporting
  • Paid Media and PPC Reporting
  • Email Marketing Analysis
  • Social Media Monitoring and Tracking
  • SEO Reporting