2019 Higher Ed Social Media Engagement Report


As we gear up for another year in the academic world, we’re back to share the big moments that captured the hearts (and interactions) of higher ed’s social media followers.

For the fourth year in a row, we’ve partnered with Rival IQ to compare more than 300 Division 1 colleges and universities. We’ve compiled lists of top-ranking schools across platforms for you to follow along with the best of the best pets, memes, team victories, tributes—and even more.

Did your school jump ahead in the rankings? Appear on a list for the first time? Earn the all-star No. 1 title? Are you just wondering how to get your social media presence on track? We’ve got all the findings to help you understand how you stack up online. 

While you learn about tips and tricks to boost your engagement, enjoy the creativity and humor from your peer institutions—and their hard-working social media teams.

Download the report today!

What's Inside

  • List of the top 10 Cross Channel Leaders and top 10 Facebook, Twitter, and Instagram
  • Tips and favorite examples from each channel’s top accounts
  • Special recognition for Movin’ On Up, Small but Mighty, and Consistently Crushin’ It
  • Link to access the full set of data