The Higher Ed Marketer’s Guide to Reaching Generation Z


Each coming generation is more “connected” than the last. Generation Z are digital natives, and their college search will be all about the online world. Do you know what social networks they (and their parents) trust? What’s on their mind about college? How many other schools will they apply to? It’s time to start reaching them, and we’re here to equip you with ideas to start trying tomorrow! Download our higher ed marketing digital book to get started.

What's Inside

  • What social networks are most trusted & popular for Generation Z (and their parents)
  • Where and how they’ll be searching for colleges online
  • What their application process will look like (and how many schools they’ll apply to)
  • What keeps them up at night about their college choice and their future
  • Practical ideas you can start tomorrow