Webinar: The Power of Great Content


You have heard it time and time again, but the adage that Content is King still rings true in the halls of Up&Up and offers higher ed marketers a compelling path forward when done correctly. Content is challenging, trust us we know, but we are here to help make it a challenge you can solve with some quick tips.

In this brief webinar from Up&Up, you will learn about five trending topics in higher education marketing, digging deep into six tips that will help you create content that serves your institution well for years to come. As we unpack these six tips for creating great content you will learn how to keep content simple, timely & relevant, compelling and personalized, in addition to how to keep your messages authentic to your brand.

In the end, you will be able to better define the steps you need to take to create compelling content with a plan to help you navigate the challenges.

What's Inside

  • 5 Trends in 2020
  • Common Challenges Surrounding Content Creation
  • 6 Tips to Create Great Content
  • Up&Up Spotlight
  • Sources for More Information