Understanding Your Student’s Digital World: Building a Persona

Institutions realize the importance of understanding millennials, but being a generation who has spent majority of their life online, the challenge is transitioning from conventional recruitment methods to developing a digital strategy that speaks their lingo.

What's Inside

  • What a student persona is and the impact they have on recruitment
  • How to create student personas
  • What social channels and topics millennials are using to research schools
  • Three student personas we've created as an example