Webinar: 7 Steps to Successful Branding


2020 is not only the start of a new decade, but it is also a time for colleges and universities to begin understanding the impact an authentic brand can have on their long-term success. When done properly, an authentic brand will have lasting impacts on your overall awareness, enrollment, retention, engagement, and advancement efforts. After all, a brand is the reason a prospective student will choose you.

In this less than one-hour webinar from Up&Up, you will learn about five trending topics in higher education marketing, with a specific focus on brand. You will learn the five essential components and five key attributes that support a strategic brand, the seven steps on how to create them, as well as examples of the impact a well-crafted brand platform can deliver.

In the end, you will be able to better define what a brand is, you will understand key brand principals and components, and you will know how you and your team can begin preparing to take on a brand project of your own.

What's Inside

  • 5 Trends in 2020
  • What does Brand mean?
  • 7 Steps to Successful Branding
  • Up&Up Brand Project Spotlight
  • About Us